solar panel eco-friendly

Home buyers willing to pay 10% extra for eco-friendly property

Home buyers are happy to pay more for a property when it’s more eco-friendly.

Landscape manufacturer Marshalls asked 2,000 UK homeowners what they were looking for in a new home.

Two-thirds (68 percent) of those questioned said they wanted a more sustainable property. That could include one built using sustainable materials, with better water conservation and heat sources such as solar panels.

Consider environmental impact

More than one in 10 (12 percent) insisted they would not even consider buying a property that had no environmentally friendly features.

And 56 percent told Marshalls they always considered the environmental impact of a property when shopping around for a new place to live.

That same figure was happy to pay extra to ensure their home’s sustainability levels were always high.

Those willing to pay more for an eco-friendly home said they’d pay an extra 10 percent to secure the right one.

Industry embracing eco-friendly trend

Chris Harrop, director of sustainability and marketing at Marshalls, said: “It is encouraging to see so many people prioritising eco-friendly features in the decision-making process when looking for a new property.

“It can sometimes be a daunting experience to include additional features into a project. However, the study shows there is a clear desire in the market to see more properties embrace these features.

“The industry is already embracing this trend, and we have seen strong growth in environmental and ethical products such as low-carbon permeable paving and high ethical standards.

“However, there is always more that can be done to help the UK move into a future of sustainable urban environments.”